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Targeting cat lovers and 6 to 10-year-old children, this IP has THREE main elements – Cat, Fairy-tale, and foods. To build up relationships with the target audience, we create characters based on various cat breeds, so that people can link up with their cats or even themselves! Catizen comes from familiar Fairy-tales, such as Alice in Wonderland, Snow White, and Little Red Riding Hood, which can easily be recognized and accepted by children. We are also a good match with F&B industries as this is a wonderland filled with unlimited foods and desserts!
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