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Elevates Brands through Unique Imagery


We are Simile

Simile Design Limited is a design agency that provides IP licensing, illustration, and design services.

As passionate storytellers, we are here to help bring out the best of your brand story, so you can connect to your consumer faster and deeper.

Our Works

Illustration is Design + Story.
It combines beautification and clean concepts into relatable images.
Let's see what we can do.


Looking for a character licensing that suits your brand?
See if we can help!

Cataholic Wonderland is the key licensing service of the company. This IP is the Gold Winner of Hong Kong Licensing Award 2020, Best Hong Kong New Character Award. This IP has been cooperating with several parties, such as Citywalk, SPCA & Artist Hanjin Tan, since established in 2020.

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